Truly clean, chemical-free beauty is essential because the ingredients you put on your body WILL make it into your bloodstream. Scary, right? It doesn’t have to be. Annmarie Skin Care was started 11 years ago after discovering the beauty industry lacked regulation and legislation. And while I’m not saying things haven’t improved at all, we still face many of the same issues from over a decade ago.
For instance, you’ll still find ingredients like fragrance, mineral oil and alcohol in many so-called “natural” products. Leaving us, yes all of us, even more responsible for paying attention and becoming more familiar with common toxins found in the more common “natural” skin care.
With so many options, I realized when choosing products, I need to start looking at the brand as a whole versus only reading labels. Now labels are still important, but again, they are only a snapshot of how the company wants to represent that product.
When exploring a brand, I start with the product ingredients and then look at its values, mission, ethos, sustainability and impact on the world. At some point, we need to extend trust to the brands who are doing it right because it becomes impossible as consumers to research each ingredient inside and out.
To your Health & Well Being,